Operations Management by myBskool

Operations management course for myBskool was delivered by Thirumalai B.E, M.Tech ( IIT - Madras), Visiting Faculty at IIM - B.

            

Quantitative Techniques - Replacement Models

Quantitative Techniques for Management has been delivered by Ms.Padmaja for myBskool. Ms. Padmaja Priyadarshini, M.Sc (Statistics), MBA, M.Phil, (Ph.D) has about 8 yrs of teaching experience, is a Visiting Faculty @ IGNOU and is a successful Entrepreneur.  

myBskool is a b-school in Chennai

myBskool is a b-school in Chennai, offering a bouquet of management courses for working professionals and also others who look for valuable short-term introductory management programs. myBskool has been operational from Jan 2011. myBskool was started by Dr.Swaminathan.K an IIM-B alumunus. K.B.Chandrasekar is the mentor and venture capitalist supporting myBskool.

myBskool offers one year and two year post graduate management programs from IMT Ghaziabad. They also offer Pre MBA and Mini MBA programs for anyone who wants to learn the fundamentals of accounting, business maths, economics, and finance. 

myBskool office is located in T.Nagar, Chennai near Valluvar Kottam and Vidhyodhaya school. Drop in at our office anytime to meet our academic counsellor. 

How to Write a Winning Business Plan?

How to Write a Winning Business Plan

Business Communication - myBskool

Nature and Scope of Business Communication module for myBskool PGDM course has been delivered by Prof. Uma Gopalakrishnan , Founder SpringBoard Career Development Services & Corporate Trainer. 

Social Media Marketing by Sorav Jain

Industry experts like Sorav Jain have delivered learning modules for myBskool.

         

Marketing Management by Mr. Chandu Nair

Mr.Chandu Nair, co-founder and Executive Director of Scope e-knowlegde centre, visiting faculty at IIM-K, ACME (UK), and BIM (Trichy), a famous speaker, has delivered the Marketing Management module for myBskool PGDM course. Do you like the video? Share your thoughts with us.

         

Foundations of Entrepreneurship - myBskool Course

myBskool offers a fully online course on "Foundations of Entrepreneurship". This course covers a rich list of materials that address key challenges in entrepreneurship, right from assessing the likelihood of success of a new venture to managing the challenges posed as a result of venture’s growth. Materials from industry-renowned researchers such as Amar Bhide, William Sahlman, Michael Porter, and Clayton Christensen have been hand-picked to address entrepreneurs’ diverse set of needs.

Read about the course details here.

View an introductory video delivered by Mr.Pradeep Murali, MBA(NYU - STERN school of Business), MS ( University of Pennysylvania) and give us a feedback.

Buying a House with one Red Paper Clip - Trading at its Best

Entrepreneurship

Online vs Face-to-Face Education - Learning Outcomes

Key report findings include:

• Over 6.1 million students were taking at least one online course during the fall 2010 term, an increase of 560,000 students over the previous year.

• The 10% growth rate for online enrollments far exceeds the 2% growth in the overall higher education student population.

• Thirty-one percent of higher education students now take at least one course online.

• Reported year-to-year enrollment changes for fully online programs by discipline show most are growing.

• Academic leaders believe that the level of student satisfaction is equivalent for online and face-to-face courses.

• 65% of higher education institutions now say that online learning is a critical part of their long-term strategy.

• There continues to be a consistent minority of academic leaders concerned that the quality of online instruction is not equal to courses delivered face-to-face.

What Stephen Covey can Tell Executive MBA Aspirants?

Stephen Covey, the author of the famous book, "The Seven Habits of Highly Effective People" is no more. We have lost a great trainer and management guru. But, aspiring management professionals can learn a lot from applying Covey's seven habits.

1. Be Proactive: Say you enroll for an online PGDM from myBskool, then you proactively increase your knowledge of management principles and practical tactics used in the shop floor and market.

2. Begin with the End in the Mind: Ultimately, as you grow up the career ladder, you will become a manager. The highest post you can reach is a CEO of a company or start your own successful business venture. Keeping this end destination of your career in mind, you can equip yourself with an online management education program.

3. Put First things First: First, qualify yourself with a management program from a top-notch institute like IMT Ghaziabad, before you become a top-notch manager. Degree first, job role next.

4. Think Win, Win : When you get to do an online management program, you can continue working and also continue studying. So, your employer wins and you also win.

5. Seek first to understand, then to be understood: When you study management strategies, you understand what your seniors are trying to do. You understand the dynamics behind everyday decisions that your managers make. So, you understand your management before you become a manager.

6. Synergize: You synergize or learn along with other experienced working professionals and interact with them in the virtual chat rooms. You, get to see video lessons delivered by professors from IIT, IIM, and doctorates too. 

7. Sharpen the Saw:  You need to constantly improve yourself. To be a sharp and active manager, you need to sharpen your management skills. 

Stephen Covey - Author of Seven Habits of Highly Effective People

Indian Bloggers League - Chennai Super Bloggers

Wish you good luck - 'Ithu Enga Area' team.

               

 Read more about IBL here.

MBA vs PGDM - Which is a Better Option for You?

The MBA degree is seen as a time-tested tag that can open avenues to all types of career aspirations. But, PGDM, its nearest competitor, is more novel, flexible, and practical. myBskool offers PGDM from IMT Ghaziabad that is approved by the Joint Committee(JC) of India. The JC comprises UGC, AICTE, and Distance Education Council(DEC).  Let us understand the basic difference between MBA and PDGM in India-:

1) Only Universities can offer MBA: In India only those management institutes which are affiliated to a university can offer an MBA degree. For this reason institutes like Jamnalal Bajaj Institute of Management Studies or Faculty of Management Studies can offer MBA degree, as they are affiliated with Pune, Mumbai, and Delhi Universities. Also IIMs, though being the best of the lot, can’t offer MBAs as they are not affiliated with any university. Institutes which are not affiliated to university are autonomous and can offer PGDM (Post Graduate Diploma in Management) degree. However, some of these programmes are approved by regulatory bodies such as AICTE.

2) Difference in Focus of Curriculum: While there are huge similarities in the curriculum of both MBA and PGDM, there are finer points of difference. While MBA focuses more on theoretical aspects of management and is more exam-oriented, PGDM has a focus on building soft skills and is industry-oriented. It prepares you for the job market.

3) Curriculum of PGDM is Flexible: Since an autonomous institute does not have to follow university standards, it is free to change its curriculum according to industry standards and change in business environment. Also a PGDM gives you an industry exposure. Whereas it will take time to change the curriculum for MBAs as it is affiliated with a university and it will essentially follow the university guidelines and changing this curriculum is a very slow process. 

4) Difference in Target : An MBA will help in developing technical skills and business knowledge whereas a PGDM will prepare graduates for senior level positions in industry and paves the way for a strong corporate career. Hence, if you’re looking for a career in the challenging area of management, you should go for PGDM.

5) MBAs are more Affordable: In compared to PGDM, generally MBAs are more affordable as the fees is almost similar to university standard. You can get a rough idea if you compare the fees of IIM and FMS. myBskool offers PGDM at a nominal cost of Rs,60,000. 

Be Your Own Education DJ

myBskool offers a variety of learning materials - videos, powerpoint presentations, printed course material, and social media learning. A student can pick and choose from the different materials and be his/her own educational disk jockey(DJ) to complete a management program.

Collective Intelligence - Open Networked World

Collaboration, transparency, sharing, and empowerment are the four hallmarks of the open world fueled by social media. Networked Intelligence is used for social production and also for self-defense.

Isn't a Housewife or Homemaker the Best Manager?

“You do have some people who still question how well you can develop socialization skills to work with other people if you are getting the degree online,” Bailey says. “One person I interviewed said, ‘How do I know if someone who spent the last two or three years getting their MBA in pajamas can come into the office?’ That maybe a sarcastic comment, but that is what some people still think about people who get their degrees online from home. 

Trying a parallel argument, isn't a homemaker the best manager? She pays electricity and newspaper bills, bargains with the fruit vendor, works 24 x 7, delivers breakfast, lunch, and dinner on time. She coaches her son for final exams and attends parent-teacher meetings at school. And gives some homemade medicine to her ailing mother-in-law.

What about a Punjabi housewife who runs a Paying Guest outlet in her home? She manages young women from different backgrounds who work in different industries. She allocates rooms as per the rent the working women are willing to give. And delivers food on time everyday. 

So, how does being at home or working at home, make these women less of managers or entrepreneurs? 

The same holds good for a student or working professional who gets a management degree online. Say, for instance the experience of a student who does a PGDM online from myBskool. The student does not study in isolation. The social learning platform has online chat rooms where students can chat with professors and batchmates. The student can also call a professor on the mobile. The student engagement officer throws an activity chart every week that helps the student to study subjects regularly.

But, employers are now warming up to online MBA professionals. And hope technology fuels and solves the communication question! 

Will Babu Get a Management Qualification?

Babu was involved in his family business right from the age of fifteen. He did his under graduation in economics and continued working in his father's medical equipment factory. He traveled abroad for the business expansion and was very successful as a manager. 

However, one day in the factory, Babu overheard one his juniors pass a comment about him. "When half-baked managers run a business, you expect such decisions." He wondered why his junior, a management graduate from a popular institute made such a remark. 

Babu told this incident to his father. His father said, " I was able to manage and keep loyal employees, even though i did not have a management degree. But these days, employees can be both shrewd and vindictive. I think you should try to get an executive MBA."

myBskool is right place for Babu to pursue his management education. The one year PGDM from IMT Ghaziabad is completely online. Babu can access the video lessons from his smartphone or laptop even when he is travelling. And he will get course materials from IMT and will get a wealth of knowledge about management from practicing industry experts. He will be a more confident manager and a future entrepreneur in his own family business. 

17 Thoughts for a Marketing Strategy

Marketing takes your product to your customer or consumer. Without marketing, the reach of your product is limited and the profits may be low. But, marketing infuses life into the selling cycle and brings huge profits.

Let us look at few points to develop a good marketing strategy.

1. Identify your target market/customer: An useful acronym to remember is aeiog that stands for age, education, income, occupation, gender, and geographical location of your prospective customers. Describe your customer in about half a page and talk to this imaginary customer. You need to make a psychographic study and know the hobby, interests, and quirks of your customer.

2. Your USP: The next step is to identify your "Unique Selling Proposition", For e.g, the USP for Domino's Pizza is "a pizza at your doorstep within 30 minutes of placing an order."

3. Do a SWOT Analysis: Analyze your internal strengths and weaknesses and also external opportunities and threats. 

4. Pricing and Positioning: Narrow down your target customers and focus your efforts towards this target group. Keep in mind that 76% of people do not believe your advertisements.

5. Distribution : Decide if you will sell directly to customers or to distributors or use a combination of both.

6. Your Offers: Free offers, discount, packaged offers, guarantee offers, act now offers.

7. Marketing Material: All marketing material such as banners, blogs, newsletters, and paper advertisements will talk to the target customer.

8. Promotion Strategy: Decide if you will do Trade shows/ Direct mails/ WOM/ Podcasts / Radio advertisements or more.

9. Online Marketing Strategy: Identify keywords and do SEO. Pay Per Click (PPC)  works better than Search Engine Optimization(SEO).

10. Conversion Strategy: Improve your offers and sales script. Increase your social proof, nurture and never give up.

11. Look for Joint Ventures and Partnerships: Look for partners who will include your brand name in their marketing material or promotions.

12. Referral Strategy: Ask your existing customers to refer new customers. 

13. Strategy to Increase Transaction Prices: Raise your prices, up sell, cross sell, and offer product packages. Your primary goal is to close the sale, and second goal is to maximize the price of sale or increase order size. 

14. Retention Strategy: Ongoing communication, loyalty programs, and continuity programs.

15. Public Relations Activities: Advertising is a weak media unless supported by PR.

16. Draw a Marketing Calendar - Keep in mind days such as Mother's Day, Valentines Day, Children's day etc. 

17.  Make a Marketing Budget: And allocate funds for different activities.